Attention-grabbing Packaging

No matter how you wrap it, product packaging is an integral part of our daily lives, affecting everything from the choices we make at the store to the ways we groom, feed, clothe, and entertain ourselves. Packaging is so [...]

2019-03-04T20:08:05-08:00March 4th, 2019|General|Comments Off on Attention-grabbing Packaging

Packaging as Advertising

Advertising is a massive industry. This year, companies are projected to spend an estimated $231.81 billion in media ads to extend the reach of their products and amplify their brand recognition, according to Statista. That number can be alarming [...]

2019-02-21T09:47:50-08:00February 21st, 2019|General|Comments Off on Packaging as Advertising

Flexible Packaging – Switch for Savings!

Are you still packaging your products in heavy bottles and cans? Traditional packaging is so 2018. This year, join thousands of brands in saying “goodbye” to more rigid forms of packaging and “hello” to flexible packaging, like stand-up pouches, [...]

2019-01-30T14:37:34-08:00January 30th, 2019|General|Comments Off on Flexible Packaging – Switch for Savings!

Myth Buster: The only good plastic is no plastic.

Two decades ago, the pop group Aqua released their first massive single, “Barbie Girl,” in which they proclaimed, “Life in plastic, it’s fantastic.” And, back then, it kind of was. However, as environmentalists started conducting more research on plastic [...]

2018-08-22T13:38:56-08:00August 22nd, 2018|General|Comments Off on Myth Buster: The only good plastic is no plastic.

Packaging for Private Label Products

The word “private” is often used in marketing to suggest some sort of exclusivity and mystery. Private clubs open their doors only for the most intriguing and influential people, while private pilates classes ensure that the instructor’s focus will [...]

2018-06-20T09:36:56-08:00June 20th, 2018|General|Comments Off on Packaging for Private Label Products