Myth Buster: The only good plastic is no plastic.

Two decades ago, the pop group Aqua released their first massive single, “Barbie Girl,” in which they proclaimed, “Life in plastic, it’s fantastic.” And, back then, it kind of was. However, as environmentalists started conducting more research on plastic [...]

2018-08-22T13:38:56+00:00August 22nd, 2018|General|Comments Off on Myth Buster: The only good plastic is no plastic.

Packaging for Private Label Products

The word “private” is often used in marketing to suggest some sort of exclusivity and mystery. Private clubs open their doors only for the most intriguing and influential people, while private pilates classes ensure that the instructor’s focus will [...]

2018-06-20T09:36:56+00:00June 20th, 2018|General|Comments Off on Packaging for Private Label Products

Packaging Disruption on the Shelf

Picture this: You’re at the store and browsing the snack aisle. You reach to grab a colorfully packaged granola bar and examine the label for company information. Uh-oh. Didn’t you see something negative about that company’s culture on Twitter [...]

2018-04-18T09:16:13+00:00April 18th, 2018|General|Comments Off on Packaging Disruption on the Shelf

Homemade Packaging Design

It doesn’t matter how old you get; there’s something about the smell of chicken soup or the sight of a wrinkled paper bag lunch that reminds you of home. For a moment, you might be transported back to a [...]

2018-04-11T09:47:39+00:00April 4th, 2018|General|Comments Off on Homemade Packaging Design